Privacy Policy

sFun HK Privacy Policy

Update and Effective Date: 2024.01.08

Why Love Company (hereinafter referred to as "we", "us", or "our"), the operator of sFun HK, respects your privacy concerns and values our relationship with you.

When you visit stores established by us and authorized by our website (hereinafter referred to as "SFUNHK") (hereinafter referred to as "the Store"), we may collect, process, and use your personal data (including that of your employees and/or representatives, or persons acting on your behalf). If you visit or make purchases on the Store, we may also collect, process, and use your personal data. We fully recognize the importance of personal data to you and are committed to ensuring the integrity and security of the Store. This privacy policy describes the types of personal data we collect about you, how we use this information, with whom we share it, and the choices you have regarding our use of this information.

This privacy policy will help you understand the following:

What we collect
Information you provide
How we use personal data
How we use "Cookies" and other similar tracking technologies
How we process, share, transfer, and disclose personal data
Your rights and choices
How we protect personal data
How to update this privacy policy
How to contact us

What We Collect

We may obtain personal data about you from various sources. When you interact with our Store, visit our physical stores, or use our social media/social network pages (or their related stores or corresponding applications, such as Facebook, Instagram), we may collect this information. Our products are sold in many department stores or other types of physical stores. If you are a member of our Store, relevant records may also be collected when you make purchases at physical stores. When you visit the Store or our social media/social network pages (or their related stores or corresponding applications), we may also automatically collect certain information about your device or usage through cookies, web server logs, and web beacons.

Categories of Information You Provide

The categories of personal data collected by the Store may include the following:

Identification
(1) Personal identifiers (such as member name, address, phone number, email, etc.);
(2) Financial identifiers (such as credit card or bank account information, etc.);
(3) Government-issued identifiers (such as ID number, tax ID, passport number, etc.).
Personal Characteristics
Personal description (such as gender, date of birth, size, etc.).
Social Circumstances
(1) Residence and facilities (such as home address, etc.);
(2) Property (such as owned or otherwise entitled movable property, etc.);
(3) Immigration status (passport, work permit, residence certificate, etc.);
(4) Lifestyle (such as types of consumer goods used and details of services, etc.);
(5) Membership in charitable organizations or other groups (such as records of participation in associations, clubs, or other voluntary groups, etc.).

[Note: Please be sure to list all content applicable to your business.]

Information You Provide

You may choose to provide us with personal data in various ways, such as when you register on our Store, make purchases, or interact with us via social media (or their related stores or corresponding extensions). Types of personal data you may provide to us (as applicable) include:

Contact information (such as name, postal address, email address, mobile or other phone numbers, mobile service provider);
Age and date of birth;
Gender, preferred language;
Ethnicity, gender, preferred language;
Username and password;
Payment information (such as your payment card number, expiration date, shipping and billing addresses);
Purchase history;
Product preferences and communication channel preferences;
Content you provide (such as photos, videos, reviews, articles, survey responses, and comments);
Information you provide when visiting our social media pages (such as your name, profile picture, likes, location, friends list, and other information described on the social media network or application registration page, or geolocation details when using our mobile app);
Device identifiers, such as information about your device, MAC address, IP address, or other online identifiers.

[Note: Please be sure to list all content applicable to your business.]

You voluntarily provide your personal data to us, but if you do not provide your personal data, you may not be able to access certain services and promotions.

Why We Collect Your Personal Data

The specific purposes for which the Store collects personal data are to provide you with goods or services, including but not limited to:

(1) Consumer, customer management, and services;
(2) Consumer protection;
(3) Online shopping and other e-commerce services;
(4) Verifying your identity (such as protecting you from fraud and other criminal acts);
(5) Resolving various types of disputes (including but not limited to consumer disputes, intellectual property disputes, etc.);
(6) Enhancing secure transaction behavior;
(7) Debt collection;
(8) Notifying you of business opportunities, products, services, and updates;
(9) Detecting and protecting you and the Store from errors, fraud, or other criminal acts, and monitoring compliance risks;
(10) Investigating potential illegal acts related to personal safety, property safety, and breaches of contract;
(11) Fulfilling terms and conditions and return policies;
(12) Actions required by law; and
(13) Other purposes for which your consent was obtained at the time of collection.

How We Use Personal Data

We may use the information you provide for the following purposes:

To send you promotional content or other communications;
To provide you with requested information and services;
To contact you to follow up or confirm your orders, appointments, returns, or refunds, and to send you other non-marketing communications related to the products and services we provide to you;
To process your payments and/or transactions;
To create and manage your account, including access to your purchase history;
To respond to your inquiries;
To customize advertising in our Store, social media stores, and elsewhere to suit your interests and history;
To communicate with you and manage your participation in special events, contests, sweepstakes, activities (if any), surveys, and other offers;
To operate and communicate with you regarding our social network or [mobile application];
To operate, evaluate, and improve our business (including developing new products and services, enhancing and improving our products and services, managing our communications, analyzing our products, conducting market research, data analysis, and customer relationship management programs, and performing accounting, auditing, and other internal functions);
To comply with applicable legal requirements, relevant industry standards, and our policies;
To avoid duplication and ensure the accuracy of your information, we regularly clean, link, or merge our records internally or through our service providers.

We may also use this information in other ways, for which we will provide specific notice at the time of collection.

If you provide us with your personal data, we intend to use it for direct marketing purposes, to offer or promote the availability of our goods and/or services. However, we will confirm with you the first time we send you marketing messages that you do not object to receiving such messages; if you do not wish to receive them, you may express your preference at the first receipt or opt out at any time.

If you provide us with information and explicitly consent to such use, we may use the various types of personal data listed in the "Information You Provide" section above for direct marketing.

Direct marketing communications may be sent to you through various channels, including phone, mail, email, SMS, mobile applications, web applications, social media stores, and other communication methods. If you have given your consent, the personal data you provide in the form or when subscribing will also be used by us for such marketing purposes. Our handling of any data transfer issues described in this section will be consistent with the content provided in this privacy policy.

If you do not wish us to use your personal data for direct marketing, you may opt out at any time by following the procedures described in the "Your Rights and Choices" section below. If you so request, we must stop using your personal data for direct marketing purposes without charging you any fees.

We will only use your personal data for direct marketing in accordance with Hong Kong personal data protection laws. Our direct marketing content may take several forms, including but not limited to marketing mail, email, and SMS, as detailed in the following subsections.

How We Use "Cookies" and Other Similar Tracking Technologies

What is a Cookie

A cookie is a small file stored on your computer, mobile phone, or any other smart terminal device by the Store server when you log in to the Store or browse Store content. It usually contains an identifier, the Store name, and some numbers and characters. When you visit the Store again, the Store can recognize your browser through the cookie. Cookies may store user preferences and other information.

How We Use Cookies

When you use our Store, we may collect personal data subjects' device model, operating system, device identifier, and login IP address information through cookies or similar technologies, and cache browsing and click information to view the network environment. Cookies allow us to recognize your identity when you visit the Store, continuously optimize the Store's user-friendliness, and adjust the Store according to your needs. You can also change your browser settings so that your browser does not accept cookies from our Store, but this may affect your use of certain functions of the Store.

On the stores we establish in SFUNHK, with the help of cookies and other similar technologies, we can recognize whether you are an existing user or member without having to log in and authenticate on every page.

How to Manage Cookies

You can manage or delete certain categories of tracking technologies according to your preferences. Many browsers have a "Do Not Track" feature that can send a "Do Not Track" request to the Store.

In addition to the controls we provide, you can also choose to enable or disable cookies in your internet browser. Most internet browsers also allow you to choose whether to disable all cookies or only third-party cookies. By default, most internet browsers accept cookies, but this setting can be changed. For more information, please refer to the "Help" menu in your internet browser or your device's documentation.

[Note: Please be sure to check this list against your current COOKIE list on your store: Privacy Policy (sfunhk.com).]

The following links provide instructions on how to control cookies in all major browsers:

[Note: Insert other advertising services used.]

If you use any other browser, please refer to the documentation provided by the browser.

On the Store, you can delete existing tracking technologies by clearing the cache.

When you browse the web without logging in, we collect the cookies necessary to enable browsing functions to provide you with relevant services.

Please note that if you refuse to use or delete existing tracking technologies, you will need to manually change user settings each time you visit, and we may not be able to provide you with a high-quality user experience, and some functions may not work properly.

How We Process, Use, Share, Transfer, and Disclose Personal Data

(1) Processing and Use

Some functions of the Store may be provided by our third-party partners. We may entrust partners (including technical service providers) to process certain personal data. For example, when you use the automatic payment function, we may require a third-party payment company to process your credit card information to charge you for related services as instructed; when using SFUNHK payment, we may require third-party service providers to process your and your customers' personal data, which can facilitate "Know Your Customer" as well as transaction monitoring and risk management. [Note: Add any other vendors with whom you share this information, such as sales channels, payment gateways, shipping, and fulfillment apps.] We will sign confidentiality agreements with third-party service providers to manage the purpose, duration, and responsibilities of data processing, and require partners to process data according to our requirements and this privacy policy. If you do not agree to partners collecting the personal data necessary to provide related services, you or your customers may not be able to use the related services.

(2) Sharing

We do not share personal data with any third party unless one or more of the following circumstances exist:

[Note: Include all content applicable to your business.]

At your request, or with your prior explicit authorization or consent;
To fulfill our obligations under laws and regulations;
Directly related to national security or defense security;
Directly related to public safety, public health, and major public interests;
Directly related to criminal investigation, prosecution, trial, and enforcement;
To protect your or any other person's life, property, and other major legitimate rights and interests, but it is difficult to obtain that person's consent;
The personal data involved is disclosed by you to the public;
The personal data involved is collected from legally and publicly disclosed information.

Sharing with Why Love Company and SFUNHK Affiliates:
To provide you with SFUNHK products and services, make recommendations you may be interested in, resolve account issues, and protect the personal and property safety of our affiliates or other users or the public, you acknowledge and agree that we may share your and your customers' personal data with our affiliates. We will only share personal data to the extent necessary and for the purposes set out in this privacy policy. If we share sensitive personal data or our affiliates use and process personal data for different purposes, we will seek your authorization and consent again.

Sharing with Our Third-Party Partners:
We will only share personal data for legitimate, proper, necessary, specific, and explicit purposes, and only share the personal data necessary to provide you or your customers with related services. We will not share personal data that can identify you unless otherwise required by law or regulation. Usually, these third-party partners are also data controllers and will process personal data in their own accounts after obtaining your consent. Such partners may have their own separate privacy policies and user agreements.

[If you use third-party marketing apps to collect information about buyer activity on your store, insert here.]
In addition, when we use the Store, we may use third-party features or services (including Apps Store, payment gateways, or logistics service provider apps). Please note that such features or services are provided by third parties. The rules and procedures described in this privacy policy do not apply to such third-party features and services. Any information you provide to third-party stores or service providers will be provided directly to the network operators of these services. Even if you access them through the Store, you must comply with the applicable privacy policies and user agreements of these third parties (if any). We are not responsible for the content of any third-party store or the third-party policies regarding personal data and security measures. Before providing any personal data to third parties, you should read and understand their privacy policies and user agreements.

(3) Transfer

In principle, we will not transfer control of personal data to any third party, except in the following cases:

At the request of the personal data subject, or with your prior explicit authorization or consent;
To fulfill our obligations under laws and regulations;
Directly related to national security or defense security;
Directly related to public safety, public health, and major public interests;
Directly related to criminal investigation, prosecution, trial, and enforcement;
To protect your or any other person's life, property, and other major legitimate rights and interests, but it is difficult to obtain that person's authorization and consent;
The personal data involved is disclosed by you to the public;
The personal data involved is collected from legally and publicly disclosed information;
Transfer occurs when there is a change in the operating entity after acquisition, merger, reorganization, or bankruptcy.

Note: If transfer is required for the above reasons, we will inform you of the purpose and type of information and the transferee before the transfer (if sensitive information is involved, we will also notify you) and obtain your consent, unless otherwise required by law or regulation. The transferee will continue to fulfill the personal data-related obligations under this agreement. If we go bankrupt or cease operations and there is no transferee, we will delete or anonymize your personal data.

(4) Public Disclosure

In principle, we will not disclose your personal data to the public or undefined groups, but we may disclose your personal data in accordance with our agreement with you or applicable laws and regulations.

Minors

This Store is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at the address above to request deletion.

Your Rights and Choices

For the personal data we collect from you, we provide you with certain choices, such as how we use this information and how we communicate with you. To update your preferences, request us to remove your information from our mailing lists, or submit a request, please contact us as described below.

Email Opt-Out Statement

You may at any time tell us not to send you marketing communications by clicking the unsubscribe link in the marketing emails you receive from us or by contacting us as described in the "How to Contact Us" section below. You may also opt out of receiving our marketing emails by sending an opt-out request to {insert store CS email}. [Note: Or insert alternative instructions for sending opt-out requests.]

SMS Opt-Out Statement

You may contact us as described below to request that we do not send you SMS messages.

Social Network App Opt-Out Statement

To remove or delete our social media app from your social network account, please follow the instructions in the social network.

Geolocation Information

When you use our mobile application, you may be asked to provide your geolocation through the app. You can choose not to share your geolocation details by adjusting your mobile device's location service settings. To refuse to share your geolocation details, please change the relevant settings as instructed on your mobile device; otherwise, contact your service provider or device manufacturer.

Withdrawal of Consent

You may withdraw any consent you previously provided to us or object to the processing of your personal data on legitimate grounds at any time. We will apply your preferences going forward. In some cases, withdrawing your consent to our use or disclosure of your personal data will mean that you cannot take advantage of certain products or services.

Access, Update, and Modify Personal Data

We may retain and use your information as necessary to achieve the above purposes. You have the right to request access to and receive details about the personal data we maintain about you, update and correct inaccuracies in your personal data, and, where appropriate, block or delete such information. In some cases, the right to access personal data may be limited by local legal requirements. Before granting access or making corrections, we may take reasonable steps to verify your identity. You may request to view, change, or delete your personal data by emailing our Data Protection Officer at sexfunhk@gmail.com.

How We Protect Personal Data

We maintain appropriate administrative, technical, and physical safeguards designed to protect the personal data you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no system is perfectly secure, and we cannot guarantee that your information will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

For information on how SFUNHK retains and protects personal data, please refer to the SFUNHK Privacy Policy.

How We Update This Privacy Policy

This privacy policy may be updated periodically without prior notice to reflect changes in our personal data practices. We will post a prominent notice on our Store to notify you of any significant changes to our privacy policy and indicate the most recent update date at the top of the policy.

How to Contact Us

If you have any questions or comments about this privacy policy, or if you would like us to update information we have about you or your preferences, please contact us by email.

[Last updated: 2014.01.08]

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